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| You
tell us you have a 13,000 truck fleet. Now, there are only so many
opportunities to cut a few pennies off the cost of producing a product,
so you have to look elsewhere to improve margins. Accurate maintenance
and tire tracking is the place... |
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Cost
Reduction  |
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| Our software
and hardware provides comprehensive fleet management, including preventive
maintenance, inspection, parts inventory, fuel, and tire management.
It's only recently, since the margins in transportation have become
squeezed so tightly, that companies are moving to computerize maintenance
schedules. The costs of fuel and tires make this essential to stay
competitive. |
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| After labor
and fuel, tires are the most significant cost component for transport
fleets. A tire can enjoy several lives if properly regulated. With
an average cost of $400 each, and as many as twelve to eighteen tires
per truck, it becomes clear that this is a commodity to carefully
preserve. |
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| Tires can be
retreaded up to four times and newer tires from cabs can be moved
to trailers to extend their life. But if you don't keep close tabs
over the tires, it's impossible to maximize their usage. If you figure
a fleet of several hundred trucks, with eighteen wheels per vehicle,
you get a feel for the complexity of the tracking. |
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| Furthermore,
with detailed records on tire usage, companies can avoid blowouts,
which can cost as much as $4,000, with the expense of a road call
and the likelihood that as many as four tires have to be replaced
in such an event to ensure symmetry on the vehicle. It is estimated
that a company achieves a return on investment within a year of computerizing
its fleet. |
Theft
Prevention  |
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| Theft is another
significant issue. There have been cases in South America where the
tires have been pulled right off of unattended trucks. In North America
it usually happens more discreetly, with employees selling off good
tires or switching at retread plants. If the tires are tagged with
an RFID chip, you can verify the wear on a tire and whether your proper
tire has been returned. |
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| The technology
underlying the process is a small radio frequency identification (RFID)
chip or tag embedded in the tire itself, the entirety of which is
read in a fraction of a second by a hand-held scanner. In principle,
the RFID is not dissimilar from the bar code use to label every item
in a supermarket. In practice, however, it is leaps and bounds ahead
of it. There is none of that fumbling around you have seen with bar
codes: We sell speed and accuracy. These chips can be scanned through
obstructions. It doesn't even have to be line-of-sight to the chip. |
Durability
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| Durability is another key
feature. Goodyear has road tested tagged tires over 230,000 miles
and three retreadings in Australia. In addition, the bond that holds
the transmitter antenna to the chip has proven to survive temperatures
up to 400 Fahrenheit. We have the only chip in the world today that
can be cured in tires and has a proven track record. |
| Off the road
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RFID has far
wider applications than fleet management and tire tracking. Our prime
specialists have been instrumental in adapting the system to the livestock,
mining, and waste management industries. We are pursuing any service
company that needs to follow products from point A to B and back again.
Because of the robustness of the chips, it promises great monitoring
of any product in which it is embedded. |

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